To confuse buyers even further, the eccentric names given to some paints give no indication of their colour. Elephant’s Breath, the very popular colour now sold by Farrow & Ball, has actually been around in various shades for over a century and was “all the rage in 1874”, according to historian Deb Salisbury.
http://www.irishtimes.com/life-and-style/homes-and-property/paint-your-way-to-a-better-home-1.2183692
I'm sure they found me through the title of my book on colors in history, Elephant's Breath and London Smoke. I found them through a Google Alert. I'm thrilled with the mention!
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